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Compliance Release Last updated: 04/14/2026
DOC // LEGAL // ID-041426 RareFoot LLC

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase of products offered through RareFoot at rarefoot.com (the “Site”), operated by RareFoot LLC.

do_not_disturb_on Absolute Rule

Zero Data Sale

We never sell, rent, or trade your personal data to data brokers or advertising exchanges. Period.

// 100% NON-COMMERCIAL DATA
lock Stripe Tokenized

Encrypted Checkout

Card credentials pass straight to Stripe with zero storage on RareFoot servers. We never touch full card numbers.

// PCI-DSS LEVEL 1 PROTOCOL
gavel CCPA & CPA Compliant

State Statutory Rights

Full adherence to California (CCPA/CPRA) and Colorado Privacy Act rights with streamlined request verification.

// DIRECT CONSUMER REMEDIES
01

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. We refer to this automatically-collected information as “Device Information”.

Additionally, as you browse the Site, we collect information about:
  • check_circle The individual web pages or products offered through the Site that you view.
  • check_circle What websites or search terms referred you to the Site.
  • check_circle Information about how you interact with the Site (e.g., clicks, browsing patterns).
Data Collection Technologies

We collect Device Information using the following technologies:

Cookies

Data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit allaboutcookies.org.

Log files

Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

Web beacons, tags, and pixels

Electronic files used to record information about how you browse the Site and interact with marketing campaigns (e.g., Facebook Pixel, Google Analytics tags).

shopping_cart_checkout Order Information Scope

Furthermore, when you make a purchase or attempt to make a purchase of products through the Site, we collect certain information from you necessary to process your order. This includes your name, billing address, shipping address, email address, and phone number. We refer to this as “Order Information”. We also collect payment information, which is processed securely by the payment processor displayed at checkout, currently Stripe; we do not store your full payment card details on our servers.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

02

How Do We Use Your Personal Information?

We use the Order Information that we collect generally to fulfill any orders for products placed through the Site. This includes:

credit_card
Payment Processing Securing payment authorizations and settling customer transactions.
local_shipping
Order Fulfillment Arranging shipping and tracked delivery through logistics partners.
receipt_long
Invoices & Receipts Providing official order confirmations, invoices, and packing documentation.
support_agent
Support Communications Communicating with you regarding dispatch updates and inquiries.
shield
Fraud Prevention & Optimization

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns for the RareFoot brand).

Additionally, when in line with the preferences you have shared with us (e.g., through opt-in consent for marketing), we may use your Personal Information to provide you with targeted advertisements or marketing communications about products offered through the Site that we believe may be of interest to you.

03

Sharing Your Personal Information

We share your Personal Information with trusted third-party service providers to help us use your Personal Information, as described above, and to operate our business effectively. These include:

1. E-Commerce Platform

Our e-commerce platform provider (e.g., WooCommerce/WordPress).

2. Secure Payment Gateway

The payment processor displayed at checkout, currently Stripe, to securely process transactions.

3. Fulfillment & Logistics

Shipping carriers and logistics partners to facilitate delivery of orders placed through the Site.

4. Analytics Providers

Analytics providers, such as Google Analytics, to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

5. Advertising & Marketing

Marketing and advertising partners (like email platforms or ad networks such as Google Ads, Facebook Ads) if you have consented to such communications or advertising related to our brand.

Legal Compliance & Warrant Protection

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Declaration of Non-Sale WE DO NOT SELL YOUR PERSONAL INFORMATION
04

Behavioral Advertising

As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications about products offered through the Site that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

Digital Advertising Alliance Opt-Out

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.

Visit Portal
05

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

06

Your Rights

Depending on your location and applicable U.S. state privacy laws (such as the California Consumer Privacy Act (CCPA/CPRA), the Colorado Privacy Act, or other similar state laws), you may have certain rights regarding your personal information. These rights may include:

visibility Right to Access

The right to access the personal information we hold about you.

edit_note Right to Correct / Delete

The right to correct, update, or request deletion of your personal information.

block Right to Opt-Out

The right to opt-out of the "sale" or "sharing" of your personal information (as defined by applicable law).

contact_support Exercising Your Rights

If you would like to exercise any of these rights, please contact us through the contact information below. We will respond to your request in accordance with applicable law.

We process your information in order to fulfill contracts we might have with you (for example if you place an order for products through the Site), or otherwise to pursue our legitimate business interests listed above. We may transfer your personal information to service providers, fulfillment partners, or support partners located in the United States, Canada, and other regions where our service providers operate.

07

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records for as long as necessary to fulfill the purposes outlined in this policy, including satisfying any legal, accounting, or reporting requirements, unless and until you ask us to delete this information (subject to your rights and our legal obligations).

08

Minors

The Site is not intended for individuals under the age of 16 (or the applicable age of consent in your jurisdiction). We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.

09

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. We encourage you to review this page periodically for the latest information on our privacy practices. The "Last Updated" date will indicate the date of the most recent changes.

10

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint or exercise your rights, please contact us by e-mail at support@rarefoot.com or by mail using the details provided below:

RareFoot LLC Attn: Privacy Compliance Officer 1942 Broadway, Boulder, CO 80302, United States (This is an administrative office and not a retail storefront.)
Submit Request Support: 9AM - 5PM PST
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